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  • Sigmon Witt posted an update

    Legitimate email list rental options have unfortunately been tarnished by the unethical practices of less-than stellar suppliers be they cheaters or even reputable resellers. The process of choosing true customer lists is nevertheless a fine option for many business-to business marketers as well; yet, many have also discovered success in employing well-maintained, well-managed subscriber databases (i.e. lists that are… well-managed). The key to building a successful email marketing business is to choose carefully your supplier of opt-in email lists. Here are some tips to consider:

    Most legitimate email list rental sources will provide solid support when you are having trouble with their services. A number of those that provide good customer service will actually assist you in the Opt-in Revolver situation. When you have a problem and need to work things out, the last place you want to find someone to help you is at an “earn while you earn” website. These websites often only offer money in exchange for the names and email addresses of the clients who opt-in to their services; thus, they are not really seeking to find you a new client!

    You might think it’s cool to find a “non-profit” company willing to sell you a massive database of customer email addresses for big bucks, but you should be careful when browsing the claims on these sites. Many of them simply use a completely different set of standards to compare the cost of a genuine “non-profit” email list rental provider. This means that the quality of the product will be very low, and the quality of customer service will be non-existent or very low. In order to buy legitimate email list rental products from a reputable company, you should always request to see proof of the roi offered to you.

    A “non-profit” group may also require you to rent email lists from them. There are two main reasons this can happen, one being that the list was originally purchased from a legitimate source and paid for in full. Secondly, some companies may require you to rent the lists “rental”. This is done as a way of making sure that the lists do not get “out of control”. In the case of the first reason, a legitimate email list broker will always include both a guarantee and a detailed breakdown of what you will get for your money.

    Most “non-profits” who rent lists for big bucks usually use rented email lists, because they have many uses. Usually, when these lists are rented the person who owns them will take a percentage of the profits. Some people choose to do this because they know that they will make money on every list they sell. They also have a large number of lists available which makes it easier to find customers. Lastly, some non-profits use mailing lists. If you do not have the time to create your own mailing list, or are uncomfortable with the prospect of creating your own mailing list, then renting email lists are a good alternative.

    When looking at an email list rental, it is important to note how accurate the statistics on the site are. Most companies will have data for hard bounces, bounce backs and unsubscribers. The more accurate the statistics on the site, the more reliable the service will be. The more reliable the company, the more likely you are to be successful in your email deliverability campaigns.

    One of the things that you will want to check when comparing a reputable email list rental service with a black hat “boiler room” service is the guarantee. If the guarantee is not long enough to tell you how much time you should spend on email deliverability efforts, then this may be an indication that the company is simply trying to get money from you. You should look for a legitimate email list rental company that offers a thirty day money back guarantee. Companies that stand behind their work are generally the ones that are going to be the most reliable.

    Another thing that you should look for when comparing a black hat company to a reputable email list rental service is the cost. Although you may be lucky and get the best possible rates, it is wise to be wary of companies that ask you to sign up for a long-term contract. If a company wants to charge you for months and even years to manage your mailing list, then you should probably keep looking. The cheapest deals are usually reserved for the less-experienced marketer or the one without a dedicated email advertising budget. If you are determined to build a dedicated email advertising campaign, you can probably find better rates elsewhere.